![]() Microsoft launched the MSN search engine and Yahoo brought to the market Yahoo web search. ![]() 1996 saw the launch of a couple of more search engines and tools like HotBot, LookSmart, and Alexa.ġ998 saw the birth of Google. This prompted wholesale changes in the digital marketing space, with companies optimizing their websites to pull in higher search engine rankings. The very same year, Yahoo was launched.Īlso known as "Jerry's Guide to the World Wide Web" after its founder Jerry Yang, Yahoo received close to 1 million hits within the first year. Because of this gradual shift, the year 1994 saw new technologies enter the digital marketplace. This marked the beginning of the transition to the digital era of marketing. In 1993, the first clickable banner went live, after which HotWired purchased a few banner ads for their advertising. They were not sure if their strategies would work since the internet had not yet seen widespread deployment. Up until then, marketers worldwide were still unsure of the digital platform. The Web 1.0 platform allowed users to find the information they wanted but did not allow them to share this information over the web. The digital age took off with the coming of the internet and the development of the Web 1.0 platform. The term Digital Marketing was first used in the 1990s. People have moved on to tablets, phones, and computers, which are the areas where digital marketers have gained the most ground. Technological advances have resulted in considerable attrition of the customer-base of traditional marketing agencies and departments. You can reach a larger audience in a shorter time period. So, there are numerous advantages to promoting your business online because you want to reach the right audience, and your audience is online. With the advent of digitalization, it has been observed that the shopping crowd in the markets gradually decreased, and now it is seen that more and more people shop online for themselves and their families. Different websites, mobile devices, social media, search engines, and similar channels are used in digital marketing. Enroll for our Digital Marketing Masters Program! What Is Digital Marketing?Īny digital channels by a business or company to market or promote products and services to consumers are referred to as digital marketing. Master SEO, social media, pay-per-click, conversion optimization, digital analytics, content, mobile, & email marketing in just 12 months. Learn for free! Subscribe to our YouTube Channel & Be a Part of 400k+ Happy Learners Community.
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